The Pareto Principle is an observation that most things in life are not distributed evenly. For example, 20% of effort creates 80% of results, or 20% of customers are responsible for 80% of revenues.
And so on.
But what type of impact could you have if you understood how to tap into the 20% of the original 20%? That would mean that 4% of effort is responsible for 64% of results.
Watch the video below to learn how to tap even deeper for more incredible results.
I was asked an interesting question at a wealth mastermind a few days ago and it really got me thinking. The questions was, “Would you take one billion dollars in exchange for only 2 more years of life”?
The second question asked was “Would you take one trillion dollars in exchange for only 2 more years of life”?
I decided to survey my readers with the exact same questions and read their responses.
Watch the video below.
Here are a few comments that people who would take the money left on the survey.
“I would use half the money to support local charities. And the other half to build a legacy that I could leave to my children and grand children.”
“I would be able to set up systems and solutions to a profound number of challenges facing humanity, that I would not be able to do given my talents & financial resources.”
“I just turned 77! With that $ I could “go out” in style AND help a lot of people in the process!”
“I’ll use SOME of the money to work in reversing whatever that spell or agreement is.”
“I wake up and enjoy each day as though it’s my last anyway so having new exotic opportunities for the next two years would be amazing!!”
“If you asked me at age 30 or 40, I’d answer no. At nearly 67 I have a different perspective. The money would help my daughter and grandchildren and families. For me, the clock is running out and I don’t know how much time I have left anyway, many of my peers are already gone…”
Thanks to everyone who participated in the survey!
Recently, I sent out a list of marketing tips and takeaways to my email readers, and as always, I got a flurry of feedback (which I love).
Occasionally, I get readers who challenge me on certain points and usually tell me that some other “guru” told them the opposite.
That’s cool, but I’ve been doing this for 20 years and have stats and experiments to back up my tips.
Will all of my tips work for you?
Nope.
You have to test because what works in my niches might not work in your niche.
Make sense?
For example, I got a ton of feedback on the tip below:
4. Acquiring just a prospect’s email address on an opt-in form might increase conversions, but long-term statistics indicate that having the ability to personalize an email message will get higher open rates.
Now, the above tip, I’ll argue until the cows come home and I have recent stats to back me up.
We’d been emailing to a list of 30,000+ buyers/prospects in another niche and open rates had dipped below 3%.
Horrendous, I know.
That’s when I had to step in and figure out the heck was going on.
One mistake I noticed my team was making was not personalizing the emails. I always try to personalize any emails I send because when people see their name in the subject line, it just does something to them.
Even though they know it’s just a placeholder.
So, I went through the database and made sure every contact had their proper name in the first and last name fields (it was an epic mess from a previous import).
Yes, it took some time to fix, but when I emailed out the same list again, with their first name in the subject line and in the email copy, look what happened to open rates (turn on your images to see the image below).
Open rates shot up from 2.89% to 15.32%.
That is a 5X increase in the number of people who saw the latest email message.
Now I can’t attribute this solely to the personalization of the email because it had a different subject line and different body copy that could have avoided spam filters, but I’m sure it helped majority.
Have a dead list you want to resurrect?
Personalize your emails.
Want to build a better relationship with readers?
Personalize your emails.
Want to make more income from email?
Personalize your emails.
I know that cleaning up email contacts and doing tedious things like replying to individual emails (when you engage your readers) is not exciting.
But it pays my bills and more.
Best wishes,
Gauher Chaudhry
I get asked a lot of times on how I got my start in the Internet marketing world to generate an online income.
Well, that’s a story that goes back to 1996 when I was in my last year of college.
I remember my sister telling me about this thing called the “Internet” that was getting real popular.
I looked at her and said “Who cares, it’s just a fad…”
Yup, what a serious misjudgment of epic proportions.
I ended up getting my first email account a few weeks later through the college’s network and started to “dig” this new form of communication.
I started communicating with my college buddies and ended up getting jokes forwarded to me.
This was long before social media, so when you wanted to share something, you forwarded the email.
Long story short, I ended up on some guy’s joke list.
He would send out a daily joke to people who requested to get on to his list (it was all referral based and he didn’t even have an optin form).
Before you know it, he ended up building a list of over 100,000 readers (and this was back in 1996).
Then I noticed something.
He started to include a “sponsor ad” before each joke of the day and had a small blurb letting people know that he was selling ad space.
I inquired and asked him how much would it cost to sponsor one of his daily emails.
He told me the cost for one daily ad would be $300 (which I thought was very reasonable).
When I asked the owner to book me an ad spot for the following week, he laughed and told me, “Dude, I’m booked for the next 6 months.”
Now, it didn’t take long for me to do the math.
365 days x $300 = $109,500
This guy was making over six figures a year sending out a joke a day to his email list.
I was in my last year of college and to get hired for junior accounting position at a $26,000 yearly salary was like hitting the jackpot.
Yet, here was this guy making 4X that sending out a joke to his email list each day.
You see, this guy had built an audience.
He built his tribe of raving fans.
He probably would have made a lot more money promoting affiliate products rather then selling ad space to 3rd party advertisers.
But there were very few affiliate programs back in 1997 and advertisers were paying big bucks for advertising.
That’s when I jumped online and started my own entertainment email list, sending out useless facts to anyone who was interested.
In fact, I remember making my first $3 affiliate commission promoting a finance CPA offer to that list.
I walked into my job (that I had at the time) waving that $3 check telling my buddies that I was making money online.
They all laughed and couldn’t believe it.
Sure, $3 ain’t that much, but proof of concept was there.
Anyone could make money online.
It’s crazy how much has changed 20 years later, but one thing that has stayed steady is email marketing plays a vital role in most businesses online.
If you haven’t started building your own email list, your tribe… what are you waiting for?
Gauher Chaudhry
You might not know this, but I actually started my first business as a teenager back in the late 1980’s.
Yes, a long time ago.
It started when I came across a full page sales letter ad in a popular magazine taken out by an individual by the name of John Wright.
The headline was compelling…. “How To Make $25,000 Per Month – Guaranteed.”
Sweet and simple.
The sales letter was written using blind sales copy (meaning that promises are made, yet you’re not quite sure what business you’ll be getting into).
It was for a book that would explain exactly how this business worked and it only cost $12.95.
So I ponied up whatever I had as a young teenager and sent a check by snail mail to get the book.
The title of the book was “The Royal Road To Riches” and I still have it here on my bookshelf as I type this email.
It took about a week to receive the book and I still remember ripping open that brown envelope to start reading the book.
The premise of the book was that “information” will always be in demand and if you can provide valuable information that the market wants, you can make a lot of money.
I loved the concept and decided to sell information by mail in the form of reports and books.
This first and only attempt at selling information by mail (mail order) was a complete disaster because I simply didn’t have enough capital to get it started.
Remember, I was a broke teenager and this was a decade before selling information on the Internet was even possible.
Fast forward to today and thousands of marketers have made huge amounts of money selling valuable information online.
The ability to take instant electronic payment and provide instant digital deliverability had changed the game for many marketers including myself.
Although “The Royal Road To Riches” didn’t work out for me initially, the concept always stuck with me and I finally released the my success with this concept a decade later.
One friend of mine, Mark Ling, has made millions of dollars online selling digital information in dozens of different markets.
He is a master at selling information online and has created a 6-step master plan on how you can follow his footsteps and earn income online selling information in weird little niches.
But he is careful to explain that it’s not only information that he sells, but rather something more unique.
It’s a free download and a quick read.
