A few weeks ago I started split testing different variations of the sales page for my CPA Quantum video course.
This was especially important because I had just moved CPA Quantum to be sold on the Clickbank platform to attract more affiliates to start promoting it.
So I wanted to make sure that I was continually improving the sales page to maximize the earnings per click (EPC) for the affiliates.
I used to use Google web site optimizer for my split tests, but have recently switched for three reasons:
1. Google web site optimizer will no longer be around in a few weeks.
2. The stats were not in real-time.
3. I don’t trust Google.
I have been using a service called Visual Website Optimizer, which makes split-testing much easier than Google web site optimizer ever did.
I basically tested two variations of the sales video:
Variation 1 – Video with full controls.
Variation 2 – Video with only a pause function when somebody clicked on the video.
The second variation where the prospect could only pause the video and not fast forward the video outperformed the control by 3 to 1.
This basically means that the second variation outperformed the first variation by 300%!
Now, I know that many of you including myself sometimes cringe when we see videos like this, but that stats don’t lie.
The video with only a pause function simply converted better in this test.
You may hesitate to do this with your own sales videos, but you need to put your Internet marketing hat on and take off your consumer hat.
If you want to increase your own conversions, running a similar test may yield the same results.
Basically you might triple your sales.
Are you still cringing?
The reason for the dramatic rise in conversions is quite simple. You are basically forcing the prospect to consume the entire sales message, which eventually converts the prospect into a customer.
I use a program called Flowplayer to stream my sales videos and you can download it at:
http://flowplayer.org/download/
This is an example of what you code should look like to eliminate video controls except the ability to pause.
<!– this A tag is where your Flowplayer will be placed. it can be anywhere –>
<a href=”http://yourdomain.com/yourvideo.mp4″
style=”display:block;width:640px;height:380px”
id=”player”>
</a>
<!– this will install flowplayer inside previous A- tag. –>
<script>
flowplayer(“player”, “http://www.yourdomain.com/flowplayer/flowplayer-3.2.5.swf”,{
plugins: {
// disable autoloading of the controlbar plugin
controls: null
},
// disable the “overlay play button” (for some reason this does not work in this forum)
// play: null,
// prevent pausing
onBeforePause: function() {
return true;
},
// make the video loop
onBeforeFinish: function() {
return false;
}
});
</script>
I plan to run this test a little longer to see if the statistics hold steady and then will eventually test what I personally hate most… a sales video WITHOUT any controls.
If the conversion rate once again rises, who am I to complain. 😉
Comments?
Gauher Chaudhry
