In the recent months, there have been a rash of new products that have come to the market (mainly advertised on Clickbank) that promise huge fortunes if followed properly.
What I am seeing is that they offer a 5, 6, 11 click type solutions meaning that if you follow a certain number of easy steps, you will turn on an unstoppable wave of traffic that will make you rich overnight.
I like to call these type of offers, “Ghost” offers. Here is why:
1. The sales letter is extremely hyped up with unrealistic income claims.
2. The sales letter gives no indication of what the product is or what it really does. Only that it will make you rich.
3. Product is relatively cheap (i.e $27-$37) and that is because they are ready to hit you with a gazillion upsells. (I wouldn’t sell a product for $27 if I knew it could show you how to make $50,000 in 14 days. Would you?)
4. They tell you everything the product is NOT, but not what the product is.
A vast majority of these products are useless and will do almost nothing for your online success. Many are just rehashed materials of older outdated methods.
It appears to me that a lot of these products are trying to prey on newbies who do not know any better.
What I find more disappointing is that a lot of respected marketers have started promoting these inferior products either to make a quick buck or to have the product owner “owe them one” for their upcoming launch.
I agree that in the JV world, there is a “I will rub your back, if you rub my back” mentality, but at what cost?
Screwing over your future prospects and customers by promoting such garbage?
Yesterday I sent out a message on Twitter about a case study that Harvard University did on how Oprah Winfrey grew her empire. You can access the case study by clicking on the link below and I highly recommend that you read it:
http://www.dailygood.org/more.php?n=4190
Oprah surely wouldn’t make the same mistake that these respected marketers are now making.
But then again, she has always looked out for the best interest of her readers, fans and customers.
No wonder she is extremely successful considering all the things she had going against her.
Do yourself a favour and keep your credit card in your wallet when you see these “Ghost” offers. You will probably be more irritated with the time lost when you realize what the product is and have to request a refund. The money you can get back, but not the time invested.
Comments?
Best wishes,
Gauher Chaudhry
