So you go out and buy $1,000 worth of advertising on Google Adwords, making sure that you are bidding on the most relevant keywords for your target market.
All the traffic comes flying in and you get dismal conversions resulting in a painful loss.
What do you do?
You blame the traffic source.
Wrong, wrong, wrong.
If you are buying premium traffic from reputable sources like Google, Bing or Facebook, it is not the traffic that is the problem.
You see, buying traffic is pretty much a mechanical process. You zero in on your targeted keywords or interests to reach your intended market.
So if it’s not the traffic source, then what is it then?
It’s your marketing funnel.
I feel that this is the most misunderstood aspect of creating on online business.
I know this because I get dozens of emails from readers telling me they spent X dollars on traffic source X and made absolutely no money.
This can happen if you are buying traffic from second tier traffic sources (these are usually called traffic aggregators who pool multiple traffic sources), but if it is rock-solid traffic from a place like Google, the traffic source is not the issue.
Now there are a lot of great spy tools like SpyFu, iSpionage and Adbeat that allow you to find winning text ads and banners, but that is really just the first step in the marketing funnel.
You need to study and analyze the entire marketing funnels of your competitors if you want to understand the entire process of what really is working.
You need to know the:
* Ads
* Landing Pages
* Sales Letters
* Upsells
* Downsells
* Email Followups
If you enter any market with this knowledge in hand, you can dominate that market and your competitors within a short amount of time.
I know this because we do this same exercise with our competitors in particular markets and simply improve the marketing funnel.
Trust me, it is much cheaper to go through your competitors’ entire marketing funnels, buying all their upsells and downsells, and staying on their email follow up sequence to see what else they market.
The alternative is to spend a lot more money through trial and error, struggling to develop your own winning marketing funnel.
This can get very expensive.
Once you have an optimized marketing funnel that is profitable, this will allow you to buy more traffic from more sources.
The business with the largest life-time customer value will always win because they will always be able to buy more traffic then their competitors.
Study the funnels of your competitors.
Swipe, clone and deploy with your own sales hook and watch your online sales skyrocket.
Comments?
Cheers
Gauher Chaudhry
