Retargeting On Steroids

A few months ago I held a live workshop on media buying in Toronto.  One of the presentations was on the topic of retargeting, which if used correctly can be very powerful.  Retargeting basically allows you to place a cookie on a prospect’s web site when they come to visit your web site.  This can be as a result of clicking on a banner or just coming as a result of a promotion.  This cookie allows you to retarget banner advertisements to that specific prospect, even after they leave your web site.

Matt Sauls of Sitescout gave a great presentation on retargeting and I have included a portion of his presentation below.

I would love to get your comments on what you thought of the presentation.  If you would also like the version of this video that includes my advanced retargeting strategy, please optin here and forward the video close to the end:

Click Here For The Advanced Strategy

Cheers

Gauher


Free Media Buying Guide

After learning from the best when it comes to media buying over the last one year, I have successfully launched my own profitable campaigns.

I have learned so much and want to share with you what I have learned in a new PDF report that I recently wrote.

This 50-page report covers the basics of media buying and what you need to successfully get started.

These are the media buying tactics that you need to know.

I would love to get your feedback.

Download The Free Media Buying Guide

I welcome your comments below!

Best wishes,

Gauher Chaudhry


Suspect Traffic Sources

I spend a lot of money buying traffic online and I have worked with dozens of companies online that sell traffic over the last decade.  So when I came across this article “The Six Companies Fueling an Online Ad Crisis: Suspect Traffic Vendors“, you can bet that it piqued my curiousity.

In fact, this article was written just a little over a month ago from the writing of this blog post.

Take a few minutes to read the article and let me know what you think.

shockDon’t be shocked.  There are hundreds of companies selling bogus traffic every single day.

Some of the fake bot traffic sold these days is so sophisticated that they can mimic real human traffic (i.e. fake a click or even fill in a short form), making it more difficult to figure out which visitors are real and which ones are not.

Here is my take on the six companies listed in the article.

AdOn Network: I have had an account with AdOn Network for the last 7-8 years and I can agree that over the years the quality of traffic has considerably declined.

In fact, they have so much bot traffic, you can easily blow through a lot of money if you don’t know what traffic partners to block before you start an ad campaign.

To make matters worse, for some bizarre reason, a few months ago they stopped giving advertisers the ability to block poor performing partners.

Adknowledge: I am not to sure I agree with the article with regards to Adknowledge. I have had some decent results with some ad campaigns, but the key to making it work with Adknowledge is to have your conversion pixel placed on all your campaigns so your dedicated account manager can optimize your campaign for you.

Without placing their conversion pixel, it may be next to impossible to make their traffic profitable because they do have some suspect traffic partners.

eZanga: Horrible traffic results when I used them years ago and I have never gone back.

Jema Media: Just bought over 600+ clicks a few days ago for a little less than $10. Not a single conversions. I won’t be using these guys again. I shouldt have thought twice when I saw them offering $0.004 pay per clicks. You are generally not going to get good quality traffic for less than a penny.

MGID: I have never used this source so I can’t really comment.

BlueLink Marketing: I have never used this source so I can’t really comment.

Now the reality is that a lot of these companies are just traffic aggregators and some of them are proactive in removing bad partners and crediting back advertiser accounts (i.e 7Search, Bid4Keywords), but ultimately you will get bogus publishers within these network sending bad traffic.  What frustrates me is when companies don’t take action against these publishers or have sophisticated click fraud technology to weed these partners out.

So how do these companies stay in business?  It is a combination of new advertisers joining their platform and sophisticated marketers who can take advantage of this fake traffic (I am not going to get into that as it will open up an entirely different can of worms).

The reality is that although you may hate to pay premium prices for traffic on platforms like Google, Bing or Facebook, at least you can have comfort knowing that their traffic is real and can convert extremely well.

If any company is advertising premium traffic for a penny per click…. think twice.

What are your thoughts?  Can you share your experience with other suspect traffic sources?

Please comment below.

Gauher Chaudhry


How To Create Stunning Landing Pages In Just Minutes

In any marketing campaign where you are trying to do any sort of lead generation, the optin landing page is of utmost importance.

First impressions count and if you have a poorly designed landing page, you could have dismal conversions into your opt-in list.

This can have a major impact on your entire lead and sales funnel because everything starts at the top of the funnel with the squeeze page.

A few months back I had the pleasure of conducting a webinar with Kyle Graham who is the creator of the wildly successful “Ten Minute Pages” system that allows you to crank out professional looking landing pages in just minutes.

I know that creating landing pages can be problematic, especially if you are a non-techie.

I have probably spent hundreds of hours over the years learning programs like Adobe Dreamweaver and developing my graphic design skills.

This is time that could easily have been spent on marketing rather than the technical details if I had a tool like this back then.

How much is your time worth to you?

Watch a replay of the webinar I conducted with Kyle below.

Click Here To Order Ten Minute Pages

All the bonuses in the webinar are still available until July 2, 2013 at midnight PST when Ten Minute Pages will be taken off the market.

Comments?

Gauher Chaudhry


Chris Carpenter Is Back With Info Cash

Almost a decade ago, a system was released that changed the affiliate marketing game.

It was called Google Cash and was written by a good friend of mine by the name of Chris Carpenter.

In fact, his system was an inspiration for me to start driving a lot of traffic from Google Adwords to CPA offers.

The premise behind Google Cash was buying traffic from Google Adwords and directly linking to affiliate programs to make money.  You didn’t need to have a web site or product.  All you had to do was join an affiliate program and promote your affiliate link on Google Adwords.

This was extremely lucrative for many affiliates because all they had to do was bid on keyword terms, which were related to the product or service they were promoting, and only pay when a qualified prospect clicked on their pay per click ad.

Many people instantly created a six-figure income and Chris Carpenter became an Internet marketing legend for introducing this concept in Google Cash.

But things have changed a lot now with Google Adwords.  They only allow really high quality affiliate offers on their Adwords platform and are extremely picky about what you can and can’t do as an affiliate.

In fact, they are not big fans of affiliate marketers and are trying to steer their advertiser base from affiliate promotions.  This has basically killed affiliate marketing using Google Adwords traffic.

Now, years later, direct affiliate linking is back and Chris has released a new video that shows you how to take advantage of the new Bing Ads and Facebook partnership.

Click Here For The Video

The video is a lead in to Chris’ new product called “Info Cash” that teaches you how to exploit the Bing and Facebook partnership and quickly make money the same way many affiliates did on Google Adwords years ago.

Best wishes,

Gauher Chaudhry