The next few days will mark the three year anniversary passing of a good friend and smart marketer by the name of Raj Shahani. Tragically his life ended short, but he left a lasting impression on all the people around him with his enthusiasm and insights.
The first time I ever communicated with Raj was when he emailed me to ask about my Pay Per Click Formula course. All he wrote in his email was “Is this real?” I replied, “It is as real as you want it to be…” After that we become good friends and he went on to become on of my most successful students. One of the skills that made Raj successful was the importance of story-telling in the marketing process.
I have included a video below where Raj talks about story-telling and we also cover the social proofing aspect of fake blogs and fake articles. Although very unethical, you can still learn a lot from these fake blogs and fake articles. They are basically story telling and you can take the marketing concepts from these blogs to create ethical advertising campaigns.
One of Raj’s favourite projects was trying to get clean water to people in the world who did not have access to it. He worked closely with Charity Water to raise enough money to build fresh water wells. His memorial page is still active at Charity Water and you can donate at any time – Raj’s Charity Water Memorial Page
Raj, thanks for being an inspiration to all,
Gauher Chaudhry
